Find us at the intersection of insight and foresight.
To understand the consumer is to see them clearly — they're humans, not just consumers. And so are we. The more we think about ourselves as a team of humans rather than as A Firm, the better we are at understanding where consumers wants and needs meet.
We understand where the consumer is now and where they're going. That insight is as important to our partners as the funding we put in their hands.
It isn't enough to think about tomorrow. We think about where
tomorrow takes us. Disruption is great, but it creates chaos,
and chaos is unpredictable.
Transformation creates lasting change.
The other half of the equation is creating the right change — understanding where wants and needs meet and using that insight to help founders craft a better, more bespoke future tailored to all people.
Power doesn't come from the top down. Great ideas are the product of hard work, inspiration, and insight — not just funding and buzz.
That's why we're more than just investors. Investors want their investments to grow. We want our founders and companies to succeed. We're true believers, and our partnerships are founded on our absolute commitment to turning big ideas into realities.
Historically, our industry wears a uniform, whether it's a suit and tie or a fleece and khakis. Individuality is our uniform. We make room for different ways of seeing and doing things. It's how we find better ways of seeing and doing things.
We have the courage to recognize our consumers, our partners, and ourselves as complete people. The "Consumer" is not a monolith, and neither are we.
Unique people. Unique approaches.
We’re a diverse team of visionaries and veterans who looked at the VC industry and said: “We can do more.” Together, we’re redefining what VC can be — for consumers who deserve better.