Our perspectives

A Practical Guide to Generative AI in Marketing

Midas List 2023: #59, Kirsten Green

The Farmer's Dog's Emotional Super Bowl Commercial Earns USA TODAY Ad Meter Title

Oura Ring Generation 3 Review: A Relationship For The Long Term

What I Know Podcast, Ft. Davis Smith Of Cotopaxi

Glossier Gets A Makeover

Calibrate on 60 Minutes | Recognizing and Treating Obesity as a Disease

Brian O'Malley on The Creator Economy | The Information

The World’s 100 Most Powerful Women: Kirsten Green | Forbes

Going Back to Go Forward: Foundational Needs Take Center Stage

Inside A-Frame, the Incubator for Star-Led Brands | The Hollywood Reporter

Why Glossier's Stores Are Uniquely Successful In This Economy | Forbes

Has Marc Lore Discovered the Secret to Entrepreneurship? | Inc

TIME's Best Inventions of 2022: Calibrate, Dutch

Faire Marketplace Sees Growing Appetite For Specialty Food And Beverage Brands | Forbes

The 24 Most Promising Retail Startups | Business Insider

Consumer Investing in 2022

Why Defining Your Brand Is More Vital Than Ever

A Conversation On Today's M&A Market With Kirsten Green

Nasdaq Tries to Boost Board Diversity, ft. Eurie Kim

Live Shopping Powered by Small Brands, ft. Brian O'Malley

10 Rising-Star Consumer Companies, ft. Prose

Jason Bornstein on the Evolution of DTC Financing

ŌURA Adds SpO2 Sensing Feature

Scaling Both Teams and AUM

GS Great Investors Series: Forerunner's Eurie Kim

13 VCs Funding Creator Economy Startups, ft. Brian O'Malley

The New Playbook for B2B E-Commerce; Our Investment in Balance

How Josh Fabian Turned a Video Game Side Hustle into an Exploding Startup

Why Attabotics Needed a Consumer Investor, ft. Eurie Kim

Fortune Brainstorm Tech: Sleep Lab, ft. ŌURA, Eurie Kim

Startup Funding Hits 2019 Lows, ft. Kirsten Green

Brian O’Malley on the Empowerment Economy

Meet the Stellar CEOs Helming A-Frame's Brands

The Midwestern Resale Retailer Besting S&P 500, ft. Jason Bornstein

Startups That Help Online Retailers Cut Out Facebook Ads, ft. Canal

Where Fashion-Tech Investors Are Putting Their Money

Eclipse Is on a Mission to Replace Dairy with $40M in Fresh Funding

Away’s Biggest Launch in Years is F.A.R.

Smashburger Launches Plant-Based Milkshakes with Eclipse

Building More Inclusive Financial Services; Our Investment in Kinly

Marc Lore’s Food-Delivery Startup Wonder Raises Series B

Invest in Real Estate for $100 with Arrived

Pinterest Pins Retail Hopes on THE YES Acquisition

The 2022 Queer 50 List | #27: Avantha Arachchi, COO of A-Frame

The Forbes Fintech 50 2022, ft. Chime

A-Frame Brands Founder on Launching BIPOC Celebrity-Led Brands

Retail Tech Power Players List, ft. Faire, THE YES

Real Estate Startups Sell Fractional Lifestyle, ft. Arrived

Pinterest to Acquire THE YES

Glossier’s New CEO

Buy the Oura Ring, But Make It Gucci

Consumers Want Resale—But the Business Model Needs Refining

Democratizing Access to Real Estate; Introducing Arrived

CNBC Disruptor 50 List, ft. Chime, ŌURA

Forerunner's Brian O'Malley on Building for Consumers

Why Forerunner Is Betting on The Expert, ft. Nicole Johnson

Eurie Kim on How Retail Brands Are Future-Proofing

Oura Ring Startup Brings on New CEO to Lead Its Pre-IPO Growth Push

9 VCs to Know if You're Raising Capital as a DTC Founder

Faire’s Max Rhodes Has the Heart (and Drive) of a Small Business Owner

Forbes' Inaugural Midas Seed List | #3: Kirsten Green

Sika Lets Patients "Hack" Their HSA/FSAs

The Midas List 2022: Top Female Investors, ft. Kirsten Green

Calibrate's Isabelle Kenyon Wants To Improve Metabolic Health

Mental Health App Real Raises $37M Series B

Duos Rakes in $15M Series A

Forbes' Midas List 2022 | #56: Kirsten Green

The World’s Next Great Digital Health Company; Our Continued Investment in ŌURA

Working Backward Before Building Forward with Forerunner's Eurie Kim

Access to the Best Medical Care, No Matter Where You Live; Introducing AmplifyMD

Exclusive: AmplifyMD Eyes Specialty Care Access Problem

What Makes a Compelling Loyalty Program, According to The Yes’s Julie Bornstein

ŌURA Sells Its One Millionth Ring

Glossier’s Miami Outpost is Packed with Magic City Cues

Kirsten Green on the Rise of Solopreneurs

Investing in Diverse Founders

Kale, a Startup That Makes Influencers Out of Customers, Raises Funding from Forerunner

An Unpredictable Consumer Landscape

Eurie Kim on Scaling the Forerunner Franchise

Augmented Reality Is What’s in Store for Commerce, ft. Nicole Johnson

Kirsten Green on Selling to Brands in the Metaverse