Who invested in Fay?
Forerunner Ventures invested in Fay in 2023. The investment was led by Nicole Johnson, a partner at Forerunner Ventures. Forerunner invested at Series A.
What does Fay do?
Nutrition is the most underused lever in healthcare because access is fragmented and largely out-of-pocket. Fay makes insurance-covered dietitian care easy to find, book, and sustain.
Why did Forerunner invest in Fay?
Forerunner led the $20 million Series A for Fay at a moment when nutrition's importance in healthcare has never been clearer. Obesity rates in America hover around 41% — up from 11% in 1990 — and roughly half of all American adults live with at least one preventable chronic disease tied to poor nutrition. Yet dietitian access has been fragmented and largely out-of-pocket. Fay changes the model: insurance-covered dietitian care, accessible and sustainable. The company's immediate resonance with registered dietitians and its product sophistication drove Forerunner's conviction.