See our deck on Winning With Consumers AI

Investing at the intersection of

Invention and culture
Investing
Human Insight in the Age of AI: Announcing Fund VII
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Human Insight in the Age of AI: Announcing Fund VII

Announcing our new $500M early-stage fund
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Research
Our Source of Truth on Marketplaces
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Our Source of Truth on Marketplaces

Forerunner's research analysis on how the marketplace model stacks up to others, public market performance and M&A activity, and the nuances between marketplaces that drivee different company-building fundamentals
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Investing
From Access to Edit: How AI is Meeting a Values Shift Among Consumers
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From Access to Edit: How AI is Meeting a Values Shift Among Consumers

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We are an early stage venture capital firm.

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driving advancement

When big thinkers are poised to transform industries and culture, they become more than just founders, or CEOs, or investors.

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The Farmer's Dog
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Catching our Attention

An un-filtered feed of what we’re actually reading and sharing with each other. The future is already written in today’s news—if you know where to look.

Date
Chat
Media
Source
7/1/24
Alex: Kyla is one of my favorite creators out there. Her new book on behavioral econ looks great.
Alex: Kyla is one of my favorite creators out there. Her new book on behavioral econ looks great.
In This Economy?
Twitter
6/28/24
Brian: Bastian is at it again. Interesting new commerce model around trading value. Like a lease for everything.
Brian: Bastian is at it again. Interesting new commerce model around trading value. Like a lease for everything.
Today we're launching a totally new way to pay with Tiptop's instant trade in at checkout.
Twitter
6/27/24
Brian: Interesting take on customer service.
Brian: Interesting take on customer service.
What if I told you there was a simple and crazy powerful way to instantly resolve 99.3% of most customer service problems?
Twitter
6/25/24
Alex: And so it begins... record labels suing AI music generators Udio, Suno over copyright infringement.
Alex: And so it begins... record labels suing AI music generators Udio, Suno over copyright infringement.
Major Record Labels Sue A.I. Music Generators
The New York Times
6/22/24
Nicole: Blue collar trade jobs are IN!
Nicole: Blue collar trade jobs are IN!
Gen Z Plumbers and Construction Workers Are Making #BlueCollar Cool
WSJ
6/14/24
Jason: With all the AI hype, the market and consumers are still early in figuring out willingness to pay.
Jason: With all the AI hype, the market and consumers are still early in figuring out willingness to pay.
The Big AI Question: Are You Ready to Pay for It?
WSJ
6/13/24
Kira: Re: sentiment & spending: “Have we been crying wolf for so long that we'll fail to see the actual wolf at the door?”
Kira: Re: sentiment & spending: “Have we been crying wolf for so long that we'll fail to see the actual wolf at the door?”
Watch What Consumers Do, Not How They Feel
Bloomberg
6/9/24
Alex: Two very different schools of thought on what will drive (or impede) AI progress: data or compute?
Alex: Two very different schools of thought on what will drive (or impede) AI progress: data or compute?
One of the biggest questions in AI today is...
Twitter
6/2/24
Brian: Fast-fwd to pt. 3...if an AI is less locked down, is it more free to express, or just reading back what it knows?
Brian: Fast-fwd to pt. 3...if an AI is less locked down, is it more free to express, or just reading back what it knows?
The American Life Podcast: That Other Guy

Making Headlines

Featuring investment announcements, founder features, company news, and Forerunner team and fund highlights.

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Fortune
Exclusive: Amazon’s top grocery exec departs for Wonder, Marc Lore’s celebrity-chef restaurant startup
External Publications
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Portfolio
Wonder, Fortune
Fortune
Exclusive: Amazon’s top grocery exec departs for Wonder, Marc Lore’s celebrity-chef restaurant startup
External Publications
All
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Portfolio
Wonder, Fortune
Wall Street Journal
Why the Oura Smart Ring Has a Cult Following
External Publications
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Portfolio
OURA, WSJ
Wall Street Journal
Why the Oura Smart Ring Has a Cult Following
External Publications
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Portfolio
OURA, WSJ
The Information
AI Can Jump-Start Consumer Brands, Investors and Founders Say
External Publications
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Forerunner
The Information, AI
The Information
AI Can Jump-Start Consumer Brands, Investors and Founders Say
External Publications
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Forerunner
The Information, AI