Forerunner Ventures: Growth Capital
A new generation of business leaders are capitalizing on the emerging functions of brand. Brands drive experiences and stand for objective ideals. These functions can be as important to consumers as the actual features of the products and services.
Forerunner Ventures was founded on the strategy of investing in brand experiences that create real business value. We focus on opportunities within the consumer market sector that combine both sound business fundamentals and dynamic growth-potential brands.
We believe that there is a confluence of factors that supports our investment strategy:
- In the consumer goods sector, technology has eased the friction and shortened the time for entry and success into new markets.
- Consumers place increasing value on service-like experiences across the awareness-purchase lifecycle.
- Consumers look for alignment between brand values and their personal lifestyles and belief systems.