Maverick is typically the face of the younger digital, social-first generation. They spend much of their time online, gaming, using social media, shopping or streaming, and tend to spend more time than average at home. Mavericks are often students or those earlier in their career trajectories, and thus value making more money, making new friends and/or meeting a spouse. They also typically have an above-average need for managing their mental health even though they tend to engage significantly in self-care. They often like to try to find the easiest possible path to success, learn how to nurture in-real-life relationships and seek mentorship at work – all of which has suffered behind screens and through the pandemic.
They often find themselves struggling with finances, both overspending and lacking overall confidence with managing money, though they would like to learn how to improve in this area of their lives. This archetype has the lowest average income bracket and largely spends more than they make.