Explorer, one of the largest archetypes, typically encompasses a percentage of the Baby Boomers that are entering the final stages of their career or early stages of retirement. Many Explorers have seen their kids into adulthood and are excited about enjoying the next stage of their life. They have more free time, and they are now filling it with leisure activities that they may have put on hold to prioritize their family and/or to excel in their careers. They typically value being social, staying active, traveling, reading, learning, and remaining connected to family. They tend to be charitable givers, and are working on managing their health as they grow older.
Explorers are often financially savvy and secure – many use financial planners, focus on building generational wealth, and deftly balance saving, investing, and spending. While they aren’t afraid to spend money, they are largely pragmatic when they do so. This type’s primary anxiety is usually the well-being of their children becoming adults in an uncertain world.