Nicole Johnson


Champion of narrative changers, market makers, and the architects of transformative, emotional consumer experiences.

With an eye for transformative consumer experiences, Nicole, Partner at Forerunner, pays close attention to entrepreneurs with unbridled, around-the-clock passion for whatever they’re building.

Armed with a background in Psychology, she loves to dig into the consumer psyche to uncover why we do what we do, the way we interact with the world, and identify what drives consumer behavior. She’s been responsible for sourcing, diligence, and investment execution, leading to strong portfolio relationships with Calibrate, Neighborhood Goods, Nécessaire, Dutch, Thingtesting, Prose, Stadium Goods (Exited), among others.

Prior to Forerunner, Nicole worked with SapientNitro, a leading brand and digital strategy consultancy where she supported Fortune 500 retailers on their global retail strategies. Nicole graduated cum laude from Princeton University and was named Forbes 30 under 30, Venture Capital in 2016.