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Forerunner Team
Nicole Johnson

With an eye for transformative consumer experiences, Nicole Johnson, Principal at Forerunner, pays close attention to entrepreneurs with unbridled, around-the-clock passion for whatever they’re building.

Armed with a background in Psychology, Nicole loves to dig into the consumer psyche to uncover why we do what we do, the way we interact with the world, and identify what drives consumer behavior. She’s been responsible for sourcing, diligence, and investment execution, leading to strong portfolio relationships with Calibrate, Neighborhood Goods, Nécessaire, Heroes, Prose, Stadium Goods (Exited), among others.

Prior to Forerunner, Nicole worked with SapientNitro, a leading brand and digital strategy consultancy where she supported Fortune 500 retailers on their global retail strategies. Nicole graduated cum laude from Princeton University and was named Forbes 30 under 30, Venture Capital in 2016. 

“I am awestruck by the relentless dedication and sacrifice required by founders - a unique type of human I hadn’t really met prior to entering this ecosystem in 2013, but am now privileged to collaborate with moment to moment.”
"I’m most energized by the founders and companies offering fundamentally new business models and customer experiences. It’s not enough to do something better—the real, moonshot opportunity for the market and the customer is to reframe the conversation around both."
Changing the way the world treats weight
Meet the rest of the Forerunner team
Our team brings a special combination of EQ and IQ that sets us apart. We view the world through an expanded lens that enables us to have the diversity of perspectives needed to challenge industry norms and spot the unexpected.