With an eye for transformative consumer experiences, Nicole Johnson, Principal at Forerunner, pays close attention to entrepreneurs with unbridled, around-the-clock passion for whatever they’re building.
Armed with a background in Psychology, Nicole loves to dig into the consumer psyche to uncover why we do what we do, the way we interact with the world, and identify what drives consumer behavior. She’s been responsible for sourcing, diligence, and investment execution, leading to strong portfolio relationships with Calibrate, Neighborhood Goods, Nécessaire, Heroes, Prose, Stadium Goods (Exited), among others.
Prior to Forerunner, Nicole worked with SapientNitro, a leading brand and digital strategy consultancy where she supported Fortune 500 retailers on their global retail strategies. Nicole graduated cum laude from Princeton University and was named Forbes 30 under 30, Venture Capital in 2016.