Research & Insights

Spotlighting the original work that makes Forerunner Forerunner.
Category
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Investing
From Access to Edit: How AI is Meeting a Values Shift Among Consumers
Investing
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Thought Pieces
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Investing
From Search to Service: The Evolution of Discovery in the Age of AI
Investing
All
Thought Pieces
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Investing
Winning With Consumers In AI
Investing
All
Thought Pieces
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Consumer Insights
2024 Consumer Trend Report
Consumer Insights
All
Resources
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Investing
Let the Data Speak: Consumer Startups Are a Better Bet Than Enterprise Startups
Investing
All
Thought Pieces
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Investing
The Emergence of AI-Powered Services Firms
Investing
All
Thought Pieces
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Brand
Forerunner Brand Power Score
Brand
All
Resources
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Our Full Research on What the Data Says about Consumer vs. Enterprise
All
Thought Pieces
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Investing
Why the “Women at Work” Conversation Has Become “Caregivers at Work”
Investing
All
Thought Pieces
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Investing
The Next Wave of Game-Changing Companies Will be Life-Changing Companies
Investing
All
Thought Pieces
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Investing
From Digitally Native Brand to Digitally Native Franchise: a New Model for Commerce and Entrepreneurial Empowerment
Investing
All
Thought Pieces
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Investing
Finding "Product-Human Need Fit” in the Post-Covid Era
Investing
All
Thought Pieces
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Investing
The Next Revolution in Commerce Will Be Driven by the Seller
Investing
All
Thought Pieces
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Investing
Investing Where People Demand Change
Investing
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Thought Pieces
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