Research & Insights
Spotlighting the original work that makes Forerunner Forerunner.
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Investing
From Access to Edit: How AI is Meeting a Values Shift Among Consumers
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From Search to Service: The Evolution of Discovery in the Age of AI
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Winning With Consumers In AI
Consumer Insights
2024 Consumer Trend Report
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Let the Data Speak: Consumer Startups Are a Better Bet Than Enterprise Startups
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The Emergence of AI-Powered Services Firms
Brand
Forerunner Brand Power Score
Our Full Research on What the Data Says about Consumer vs. Enterprise
Investing
Why the “Women at Work” Conversation Has Become “Caregivers at Work”
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The Next Wave of Game-Changing Companies Will be Life-Changing Companies
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From Digitally Native Brand to Digitally Native Franchise: a New Model for Commerce and Entrepreneurial Empowerment
Investing
Finding "Product-Human Need Fit” in the Post-Covid Era
Investing
The Next Revolution in Commerce Will Be Driven by the Seller
Investing
Investing Where People Demand Change
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