What is The CQ newsletter?
The CQ is Forerunner Ventures' newsletter on consumer behavior, AI, and the cultural signals that precede market shifts.
What is CQ?
CQ is shorthand for Consumer Quotient. Three definitions:
— The ability to see beyond people as data points; to build and nurture relationships, to understand how those drive and influence individuals' wants and needs. IQ + EQ = CQ.
— Forerunner's unique formula to understand the market and consumers.
— The name of Forerunner Ventures' newsletter.
Who publishes The CQ?
The CQ is published by the Forerunner Ventures investment team. The CQ brings you the best analysis of consumer behaviors and trends — everything discussed internally at Forerunner team meetings.
What does The CQ cover?
The CQ covers the forces reshaping how people spend, save, and build — with a particular focus on the intersection of AI and everyday life. Forerunner has spent 14 years reading the signal before markets do. The CQ is where that thinking is shared.
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