Forerunner Ventures and Warby Parker

Consumer Brands & Marketplaces · 2014 · Seed

Who invested in Warby Parker?

Forerunner Ventures invested in Warby Parker in 2014. Forerunner invested at Seed.

What does Warby Parker do?

A monopolistic industry kept eyeglasses overpriced and inaccessible. Warby Parker disrupted the market with direct sales and design so quality vision became a right, not a luxury.

Why did Forerunner invest in Warby Parker?

When Forerunner first encountered the Warby Parker founders, the eyeglass industry was opaque, monopolistic, and a source of dread for customers. What distinguished Neil Blumenthal and Dave Gilboa wasn't just the insight — it was the way they operated. They ran small tests, generated data, noted feedback, and improved plans in real time. Over the following decade, they built a company that reimagined how glasses are bought, made it culturally resonant to wear them, and created a template that brands across other categories have sought to replicate. Forerunner has been grateful to witness that journey from the beginning.