Who invested in Prose?
Forerunner Ventures invested in Prose in 2017. The investment was led by Kirsten Green, a partner at Forerunner Ventures. Forerunner invested at Seed.
What does Prose do?
Beauty has sold generic formulas for unique people. Prose uses data and iteration to create truly personalized routines so product performance beats one-size solutions.
Why did Forerunner invest in Prose?
Forerunner invested in Prose because the founders identified a structural flaw in how beauty products are made: segmentation groups customers broadly, not individually. Arnaud Plas and his co-founders built Prose from scratch — not by adapting existing supply chains, but by creating a new one designed to formulate products per person. A customer purchases first; the product is then made to their specifications. The model reduces waste and delivers better fit over time. Today, 75% of Prose's revenue comes from subscriptions — a signal that personalization, built into the product loop, earns real retention.