Who invested in Oura?
Forerunner Ventures invested in Oura in 2018. The investment was led by Eurie Kim, a partner at Forerunner Ventures. Forerunner invested at Series A.
Why did Forerunner invest in Oura?
Forerunner has long believed that the most enduring businesses emerge when shifting consumer needs collide with breakthrough technology. Few domains illustrate this more clearly than health — an area that remained largely opaque and reactive for most of history. People have navigated their health through delayed signals and external expertise, with limited visibility into the real-time patterns shaping how they feel, perform, and recover. Oura changed that. Today, 5.5 million rings have been sold and Oura is on track for $1 billion in annual revenue — a milestone that reflects both the scale of the unmet need and the precision of the product.