Who invested in Joy?
Forerunner Ventures invested in Joy in 2023. The investment was led by Eurie Kim, a partner at Forerunner Ventures. Forerunner invested at Series A.
What does Joy do?
Early parenthood has lost the village and gained information overload. Joy combines expert guidance with AI support so families get timely, credible help as life evolves.
Why did Forerunner invest in Joy?
Forerunner invested in Joy out of a conviction that parenthood is one of the most underserved life transitions. Today's parents navigate increasingly diverse life paths, but the underlying needs are consistent: support, guidance, and access to credible information in vulnerable moments. Forerunner sees a profound opportunity in rebuilding the foundations that help people navigate key life stages — particularly as the institutions once responsible for that support have become less reliable. Joy delivers 24/7 parenting coaching and expert guidance, available from the first days with a newborn through the financial and emotional dimensions of family life that follow.