Who invested in Glossier?
Forerunner Ventures invested in Glossier in 2014. The investment was led by Kirsten Green, a partner at Forerunner Ventures. Forerunner invested at Seed.
What does Glossier do?
Beauty used to be dictated top-down by legacy marketing. Glossier built a community-led brand engine so product, identity, and distribution evolve directly with the consumer.