Suno

What they do

Suno is an AI music creation platform that turns anyone into a music maker. Users type a prompt and receive a full song — with melody, lyrics, and production — in seconds. Suno is not a music tool for professionals. It is a new form of entertainment that pulls ordinary people across the threshold from listener to creator, and keeps them there. The fastest-growing segment of Suno's user base is people who have never made music before.

Why we invested

Forerunner has spent over a decade watching for the moment when a new behavior becomes a new category. The signal Forerunner read in Suno was behavioral, not technical: something shifts around the tenth song. Users stop thinking of themselves as people who prompted a machine and start thinking of themselves as people who made something. That feeling — authorship, ownership, pride — is the same signal Forerunner has learned to trust across fourteen years of consumer investing.

Three conditions converged to make this moment real. AI-generated music crossed a quality threshold in the last 18 months — not impressive as a demo, but moving as a song. The cultural appetite for making things, not just consuming them, has intensified across every category Forerunner watches. And the music industry's long adversarial relationship with fan participation is finally shifting toward partnership, with Suno positioned at the center of an emerging creator economy rather than in opposition to the existing one.

Forerunner backed the Suno team because they see music as a human experience to transform, not a market to capture. Mikey Shulman's framing — that Suno is creative entertainment, that the goal is to give everyone the experience of having made something — is not a pitch. It is the organizing principle behind every product decision. Forerunner believes creative entertainment will be one of the defining consumer behaviors of the next decade, and that Suno is building the default infrastructure for it.