Why We Invested:
We met Jonathan and Brett in the earliest days of The Farmer’s Dog, when Brett was still making the food himself. In the attractive, recurring, pet food market swelling with consumers’ growing appetite for premium and natural products, The Farmer’s Dog stood out for its supreme focus on elevating the experience, and the deeply personal mission driving its dog-dad co-founders to succeed; with Brett and Jonathan having conceived the idea from a dire, personal need.
About The Farmer's Dog
Year Founded
Investment Theme
Company Founders
Jonathan Regev and Brett Podolsky
Year Invested
New York
The Farmer's Dog Open Roles
Meet the Founders:
Jonathan Regev and Brett Podolsky
Meet the Founders:
Jonathan Regev and Brett Podolsky
Co-founders Jonathan (CEO) and Brett (President) built the Farmer’s Dog from a place of love: after Brett healed his dog Jada’s severe digestive issues with simple, fresh home cooking, the two dog-dads became convinced of the great potential of fresh, human-grade pet food for all. Jonathan was previously employed as a special projects officer at MediaLink and entrepreneur in residence at Rocket Internet, while Brett held roles in finance and dabbled in stand-up comedy.
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