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Why We Invested:
In consumer health, we’re seeing investment opportunities emerge as people have become more proactive about their health while being dissatisfied with the current healthcare system and existing brands. As the fertility market expands, and lives get more complicated, we saw Afton and Carly as uniquely seizing an opportunity to empower women and families with reproductive information and tools. They’re changing the age-old conversation in a meaningful way, from reactive to proactive in nature, with an opportunity to build valuable long-term relationships as bodies and health needs evolve.
About Modern Fertility
Year Founded
2017
Investment Theme
Direct channel pioneers
Company Founders
Afton Vechery and Carly Leahy
Year Invested
2019
Social
Headquarters
San Francisco
Modern Fertility Open Roles
Meet the Founders:
Afton Vechery and Carly Leahy
Meet the Founders:
Afton Vechery and Carly Leahy
Modern Fertility was founded by friends-turned-co-founders and women’s health advocates Afton Vechery (CEO) and Carly Leahy (CBO). Before Modern Fertility, Afton worked in healthcare private equity, strategic operations at various health tech startups, and most recently was a product leader at 23andMe. Carly previously held Creative Strategist roles at Uber, Google, and Digitas. In 2018, Afton and Carly were named to Forbes 30 under 30 in Consumer Technology.
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