Why We Invested:
We invested in Emily before Glossier had a name, specific business plan, or product. As the founder of cult blog Into the Gloss, Emily had demonstrated strong instincts and execution capabilities. With learnings in hand realized through Into the Gloss, we were compelled by Emily’s visionary point of view on the future of beauty, the captive audience she’d built with Into The Gloss, and the prospect of bringing a new brand to market amidst major beauty distribution transformation.
About Glossier
Year Founded
Investment Theme
Direct channel pioneers
Company Founder
Emily Weiss
Year Invested
New York, NY
Glossier Open Roles
Meet the Founder:
Emily Weiss
Meet the Founder:
Emily Weiss
Emily Weiss is Founder & CEO of Glossier, and respected as a trend setter and incredible culture carrier. Prior to starting Glossier, she founded the beauty blog Into The Gloss. She graduated from New York University with a degree in studio art. Emily has been included in TIME's 100 Next, Vanity Fair’s New Establishment, Fortune’s 40 Under 40 and Fast Company’s Most Creative People in Business.
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