Management
Kirsten Green, Partner vcard
Kirsten has been involved in the investment aspect of business for the last thirteen years, building a focus on the consumer sector. Her career has required her to evaluate countless businesses, researching their strategies and markets, and drawing conclusions on their viability and opportunity. Since founding Forerunner Ventures in 2004, Kirsten has been focused on making and facilitating expansion-stage capital investments and building a network to serve Forerunner’s clients. In addition, she has worked as a consultant to both private equity firms and companies directly, advising on matters including: investment opportunities, business strategy and market positioning, capital structure/deal structure, and merger/acquisition activity. Kirsten currently serves on the boards of Nau, OhSo Clean, Skyn Iceland and Belli Cosmetics.
Prior to founding Forerunner Ventures, Kirsten was an analyst in the equity research department at Banc of America Securities covering the Specialty Retail sector. After three years in the firm’s research department she joined an in-house team managing over $600 million in assets, where she was the lead consumer-focused investment professional. She has also held positions at Donaldson Lufkin and Jenrette and Deloitte and Touche.
Kirsten graduated from UCLA with a B.A. in Business Economics. She also holds a CPA license, as well as a CFA certification. Kirsten is a board member of the Full Circle Fund, an engaged philanthropic organization. She is also an advisory board member to Spark, a San Francisco based non-profit organization focused on suppor ting Grassroots Women’s Organizations around the globe.
“We are personally and professionally inspired to take an active role in what we see as a significant, and required, movement in capitalism: building profitable businesses that offer relevant services, products, and solutions that respect personal wellness, the environment…our future.”
— Kirsten Green
Kindra Tatarsky, Partner vcard
Kindra Tatarsky has been involved in the investment and research business since 1993, focused on the consumer and health & wellness sector. Her career has likewise required her to evaluate the viability and opportunities of countless business, and since 2003, Kindra has researched and invested exclusively in private consumer companies, while furthering her understanding of the modern consumer. Through both research and experience, Kindra has clear insight on the powerful dynamics of many markets which today’s brands target: conscious living, modern parenting, and health and wellness, to name a few.
Prior to joining Forerunner Ventures, Kindra’s role as a consumer equity research analyst required her to critique and communicate business strategies, as well as understand consumers’ and investors’ acceptance of such strategies. Early in her career, at Montgomery/BofA Securities, Kindra was involved with numerous IPO’s, which built her knowledge of developing, launching and sustaining a successful public presence. After BofA Securities, she spent two years working at independent research firm Fulcrum Global Partners, which furthered her understanding of market and investment psychology.
Kindra graduated from UCLA with a B.A. in English, and a Business minor. She also holds a CFA certification, and is a certified holistic health counselor and yoga instructor.
“The experience of a brand is as important as the product or service itself, and reflects the personality, values and vision of the business leaders behind the brand. We invest with visionary managers that demonstrate an awareness of the world around them and their specific target customer.”
— Kindra Tatarsky