About Us

Kirsten Green brings 16 years of investment experience to her role as Managing Partner, successfully evaluating and investing in countless consumer oriented businesses, from multi-billion-dollar enterprises to pre-revenue startups. Her ability to draw connections between large and small companies ensures a well-rounded perspective on successful business models, operational and market issues, and consumer trends.

Through her work at Forerunner, she has helped support dozens of innovative product and commerce companies and has invested capital in excess of $25 million. She combines an experience- and thesis-driven approach with a consumer centric view to identify compelling brand platforms and partner with visionary entrepreneurs.

Before founding Forerunner Ventures, Kirsten was an analyst in the equity research department at Banc of America Securities (Montgomery Securities), covering the Specialty Retail sector. After three years in the firm’s research department she was recruited to join an in-house team managing over $800 million in assets, where she was the lead consumer-focused investment professional.

Kirsten graduated from UCLA with a B.A. in Business Economics, and she holds a CPA license and a CFA certification. Kirsten serves on the Board and Executive Committee of the Full Circle Fund, an engaged philanthropic organization that cultivates the next generation of community leaders and drives lasting social change in the Bay Area. She is also on the Advisory Board of Spark, a San Francisco–based nonprofit organization invested in changing the patterns of inequality that affect women throughout the world.

Eurie Kim joined Forerunner Ventures as a Principal in May 2012. Over the past 10 years, Eurie has evaluated and aided a wide variety of companies in their quest to define business models, identify target markets, and overcome operational and competitive challenges to drive growth.

Most recently Eurie was a management consultant at Bain and Company, where she advised large retail and e-commerce clients on strategy, acquisition opportunities, and consumer insights. Prior to Bain, Eurie was an associate at Castanea Partners, where she evaluated and led growth investments in consumer and retail businesses.

Beyond her experiences with established companies both large and small, Eurie also has a deep personal passion for entrepreneurship, which inspired her to launch, MAVN, an artisanal leather goods company catering to the needs of professional women. Eurie also served on the founding team of BYESSE, a European luxury brand incubator, which sought to invest capital and business support in top fashion designers around the world.

Eurie earned an MBA with honors at The Wharton School at the University of Pennsylvania and holds a B.S. with honors in Business Administration from the University of California, Berkeley. 

Elyse Colen joined Forerunner Ventures in September 2010 as an Analyst. Previously, Elyse researched trends in the $330 billion global beauty industry and analyzed key market activity for back-to-school at Telsey Advisory Group, a leading independent equity research and consulting firm.

Elyse attended the American International University in London and graduated from the University of Southern California with a B.A. in Business Administration.